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A US-based coalition of groups calling for a boycott of Israeli products is targeting the makers of the major soft drinks company, SodaStream.
The newly formed Interfaith Boycott Coalition announced that its representatives are calling for a boycott because SodaStream manufactures its products "in an illegal Israeli settlement in the occupied Palestinian West Bank".
SodaStream's main manufacturing plant is located in the Mishor Adumin industrial zone next to Ma'aleh Adumim, a suburb of Jerusalem.
Daniel Birnbaum, SodaStream’s CEO said: "We don't strengthen or support the occupation. What we're doing is taking a facility in the occupied territory and giving Palestinians a career and economic benefits. I've got to laugh when they think we're on the wrong side of this. We're part of the solution. We build bridges, not walls."
The start of the boycott was linked to the airing of a commercial by SodaStream during the screening of the Superbowl across the US on Sunday night.Wednesday, February 06, 2013