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Israeli designers make modest fashion statement
Life in Israel
Israeli designers make modest fashion statement

Israeli models wearing modest designs took to the catwalk last week, showcasing fashion aimed at religious Jewish women who adhere to strict religious rules emphasising modesty for women.

The rare fashion event, dubbed Modest Fashion Day, drew hundreds of orthodox women and fashionists who seek to enjoy trendy colourful fashion, despite the strict dress code.

Some 20 ultra-Orthodox fashion designers participated in the event, said Orthodox stylist Miri Beillin, adding that it was the first big-scale fashion event for Jewish religious women. 

"We are working for this amazing day—fashion modesty—which is a complete, amazing experience for us as religious women," Beillin told Reuters in the show's backstage.

The religious sector in Israel has a strong purchasing power, designers say, and in recent years has seen more openness. 

Hagit Or-Agassi, designer and owner of Bianconero, an Israeli brand for modest women's clothing, added that her biggest challenge in her work is to adjust fashion trends to modesty demands, such as long sleeves, covering elbows and knees, or a closed neck line.

"What is very smart and important in our job - that we should take the fashion and make it as the religious rules going," she said.

The fashion show showcased a variety of looks, from day to day outfits to sophisticated evening wear and bride's dresses.

Lital Alfassi, watching the show, told Reuters that she was very excited by the high-quality, fashionable event. 

"I think that fashion is a very, very important way that we can dress not the same, we can look different, and it's a beautiful way to express ourselves."

Click here to read the full article in Yediot Aharonot


Friday, March 03, 2017
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