Travel bloggers, writers and industry professionals from 50 countries convened in Jerusalem this week to attend the Travel Blog Exchange (TBEX), the world’s largest conference and networking event for online travel journalists.
The annual three-day international conference, which has never been held in Israel, is being coordinated in partnership with the Jerusalem Conventions and Visitors Bureau under the direction of the Jerusalem Development Authority.
“Each year, TBEX partners with host destinations in North America, Europe and the Asia Pacific to bring the travel industry’s most creative minds together to learn, network and do business,” conference organisers said in a statement.
The first TBEX conference was held in 2009. Since then, it has grown into the world’s largest travel community gathering, with annual conferences attracting the most influential travel bloggers and leading digital content creators.
Ilanit Melchior, director of tourism at the JDA, personally welcomed the 400 delegates on Tuesday and noted that it had been an eventful week for the capital.
“We have only just finished the International Jerusalem Marathon, which welcomed 35,000 runners from around the world, and here we have yet another important opportunity to show people from across the globe our special and inspirational city,” he said.